Put yourself in the buyer’s position; what would make you enquire about or bid on this particular item as opposed to another, similar one?
Start with an overall analysis of the item for sale – stress its good points and include a few ‘tempters’ to encourage reading further.
If there’s a good history, paperwork or other relevant documentation, mention it.
If something doesn’t work, say so.
Be honest; if something really is exceptional say so, but making the product sound better than it is just wastes everyone’s time.
Stay safe! Don’t give a buyer your address until you know they’re definitely coming to view or buy.
Always arrange a specific time for viewings.
Do not accept a personal cheque from someone you don’t know.
Don’t get involved any complex arrangements involving giving ‘change’ for a payment that’s more than your asking price, especially involving overseas buyers or transfers using methods such as Western Union.
ADVICE FOR BUYERS
Start by asking if the item is for sale. This should reveal if the seller is a trader masquerading as a private seller
Be suspicious of any item that is cheaper than it should be. If it seems to too good to be true, it probably is.
Ask plenty of questions about the product – any good and bad points
Never send money in advance of buying a product, even a deposit
Check for any supporting documentation that proves the seller actually owns the product, and ask for a receipt
Ask yourself if you can trace the seller after the sale? Do you have multiple contact details and ideally an address?
Ultimately, trust your gut instinct. If any feels remotely suspicious, or you don’t like the answers you’re getting to your questions, just walk away